/* ---- Design tokens ---- */
:root {
  --bg: #f7f4ee;
  --bg-alt: #efeae0;
  --ink: #1a1a1a;
  --ink-2: #3a3a3a;
  --muted: #6b6459;
  --line: #e2dccf;
  --accent: #b8461f;
  --accent-dark: #8f3618;
  --highlight: #ffe27a;
  --card: #ffffff;
  --shadow-sm: 0 1px 2px rgba(30,20,10,0.05), 0 4px 12px rgba(30,20,10,0.04);
  --shadow-md: 0 4px 14px rgba(30,20,10,0.06), 0 20px 40px -20px rgba(30,20,10,0.15);
  --radius: 14px;
  --font-serif: 'Libre Baskerville', 'Georgia', serif;
  --font-sans: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
}

a { color: var(--accent); text-decoration: none; }
a:hover { color: var(--accent-dark); }
p { margin: 0 0 1.1em; }
em { font-style: italic; }
mark { background: var(--highlight); color: var(--ink); padding: 1px 6px; border-radius: 4px; }

.wrap { max-width: 1120px; margin: 0 auto; padding: 0 28px; }
.wrap.narrow { max-width: 760px; }
.wrap.center { text-align: center; }

/* ---- Header ---- */
.site-header {
  position: sticky; top: 0; z-index: 20;
  background: rgba(247,244,238,0.85);
  backdrop-filter: saturate(180%) blur(12px);
  -webkit-backdrop-filter: saturate(180%) blur(12px);
  border-bottom: 1px solid var(--line);
}
.header-inner {
  display: flex; align-items: center; justify-content: space-between;
  height: 68px;
}
.brand {
  font-family: var(--font-serif);
  font-weight: 800;
  font-size: 22px;
  color: var(--ink);
  letter-spacing: -0.01em;
}
.brand span { color: var(--accent); }
.nav { display: flex; align-items: center; gap: 26px; }
.nav a {
  color: var(--ink-2);
  font-weight: 500;
  font-size: 15px;
}
.nav a:hover { color: var(--ink); }
.nav-cta {
  background: var(--ink);
  color: var(--bg) !important;
  padding: 9px 16px;
  border-radius: 999px;
  font-weight: 600;
}
.nav-cta:hover { background: var(--accent); }
@media (max-width: 640px) {
  .nav a:not(.nav-cta) { display: none; }
}

/* ---- Hero ---- */
.hero {
  padding: 90px 0 70px;
  background:
    radial-gradient(1200px 500px at 80% -10%, rgba(184,70,31,0.10), transparent 60%),
    radial-gradient(800px 400px at -10% 30%, rgba(184,70,31,0.06), transparent 60%),
    var(--bg);
  border-bottom: 1px solid var(--line);
}
.eyebrow {
  display: inline-block;
  font-size: 13px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 600;
  margin-bottom: 22px;
}
.hero h1 {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: clamp(38px, 6vw, 68px);
  line-height: 1.05;
  letter-spacing: -0.025em;
  margin: 0 0 24px;
  max-width: 18ch;
}
.hero h1 em {
  font-style: italic;
  color: var(--accent);
  font-weight: 500;
}
.lede {
  font-size: clamp(17px, 1.6vw, 20px);
  color: var(--ink-2);
  max-width: 62ch;
  margin-bottom: 34px;
}
.hero-ctas { display: flex; gap: 12px; flex-wrap: wrap; margin-bottom: 56px; }
.btn {
  display: inline-flex; align-items: center;
  padding: 14px 24px;
  border-radius: 999px;
  font-weight: 600;
  font-size: 15px;
  transition: transform .15s ease, background .2s ease, color .2s ease;
}
.btn-primary { background: var(--accent); color: #fff; }
.btn-primary:hover { background: var(--accent-dark); color: #fff; transform: translateY(-1px); }
.btn-ghost { color: var(--ink); border: 1px solid var(--ink); }
.btn-ghost:hover { background: var(--ink); color: var(--bg); }

.hero-stats {
  list-style: none; padding: 0; margin: 0;
  display: grid; grid-template-columns: repeat(3, minmax(0,1fr));
  gap: 24px;
  border-top: 1px solid var(--line);
  padding-top: 28px;
  max-width: 720px;
}
.hero-stats li { display: flex; flex-direction: column; gap: 4px; }
.hero-stats strong {
  font-family: var(--font-serif);
  font-size: clamp(26px, 3vw, 34px);
  font-weight: 600;
  color: var(--ink);
  letter-spacing: -0.02em;
}
.hero-stats span { color: var(--muted); font-size: 14px; }
@media (max-width: 640px) {
  .hero-stats { grid-template-columns: 1fr; }
}

/* ---- Sections ---- */
.section { padding: 88px 0; border-bottom: 1px solid var(--line); }
.section-head { margin-bottom: 48px; max-width: 720px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }
.tag {
  display: inline-block;
  font-size: 12px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  font-weight: 600;
  color: var(--accent);
  background: rgba(184,70,31,0.08);
  padding: 6px 12px;
  border-radius: 999px;
  margin-bottom: 18px;
}
.tag.light { background: rgba(255,255,255,0.15); color: #fff; }
.section h2 {
  font-family: var(--font-serif);
  font-weight: 500;
  font-size: clamp(30px, 4.2vw, 46px);
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin: 0 0 14px;
}
.section-sub { color: var(--ink-2); font-size: 18px; max-width: 62ch; }
.section-head.center .section-sub { margin-left: auto; margin-right: auto; }

/* ---- Problem block ---- */
.problem { background: var(--bg); }
.problem .drop { font-family: var(--font-serif); font-style: italic; font-size: 22px; color: var(--muted); margin-bottom: 28px; }
.problem .big { font-size: 22px; line-height: 1.4; font-family: var(--font-serif); color: var(--ink); margin: 28px 0; }
.problem .highlight {
  font-family: var(--font-serif);
  font-size: 26px;
  font-weight: 600;
  color: var(--accent);
  border-left: 3px solid var(--accent);
  padding-left: 18px;
  margin: 30px 0;
}
.check-list { list-style: none; padding: 0; margin: 24px 0 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: 10px 24px; }
.check-list li { position: relative; padding-left: 26px; color: var(--ink-2); }
.check-list li::before {
  content: ""; position: absolute; left: 0; top: 10px;
  width: 14px; height: 14px; border-radius: 4px;
  background: var(--accent);
  clip-path: polygon(14% 44%, 0 60%, 40% 100%, 100% 20%, 84% 8%, 39% 68%);
}
@media (max-width: 640px) { .check-list { grid-template-columns: 1fr; } }

/* ---- About ---- */
.about { background: var(--bg-alt); }
.about-grid { display: grid; grid-template-columns: 1.6fr 1fr; gap: 60px; align-items: start; }
.about-copy p { color: var(--ink-2); }
.pill-list { list-style: none; padding: 0; margin: 18px 0 24px; display: flex; flex-wrap: wrap; gap: 8px; }
.pill-list li {
  background: #fff;
  border: 1px solid var(--line);
  padding: 6px 14px;
  border-radius: 999px;
  font-size: 14px;
  color: var(--ink-2);
}
.pullquote {
  background: var(--ink);
  color: var(--bg);
  padding: 40px 34px;
  border-radius: var(--radius);
  box-shadow: var(--shadow-md);
  position: sticky; top: 96px;
}
.pullquote p {
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 26px;
  line-height: 1.3;
  margin: 0 0 18px;
}
.pullquote span { font-size: 13px; color: rgba(247,244,238,0.65); }
@media (max-width: 900px) {
  .about-grid { grid-template-columns: 1fr; gap: 32px; }
  .pullquote { position: static; }
}

/* ---- Services / tech grid ---- */
.services { background: var(--bg); }
.tech-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
}
.tech-grid > div {
  background: var(--card);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 28px 26px;
  box-shadow: var(--shadow-sm);
  transition: transform .2s ease, box-shadow .2s ease;
}
.tech-grid > div:hover { transform: translateY(-2px); box-shadow: var(--shadow-md); }
.tech-grid h3 {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 20px;
  margin: 0 0 14px;
  letter-spacing: -0.01em;
}
.tech-grid ul { list-style: none; padding: 0; margin: 0; color: var(--ink-2); font-size: 15px; }
.tech-grid li { padding: 5px 0; border-bottom: 1px dashed var(--line); }
.tech-grid li:last-child { border-bottom: none; }
.services-note {
  margin-top: 40px;
  font-family: var(--font-serif);
  font-style: italic;
  font-size: 18px;
  color: var(--muted);
  max-width: 68ch;
}
@media (max-width: 900px) { .tech-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .tech-grid { grid-template-columns: 1fr; } }

/* ---- Offer ---- */
.offer {
  background: #14110e;
  color: #f0ebe0;
  border-bottom: none;
}
.offer h2 { color: #fff; }
.offer .section-sub { color: rgba(240,235,224,0.7); }
.offer .section-sub strong { color: #fff; }

.pricing {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 20px;
  margin-bottom: 56px;
}
.tier {
  position: relative;
  background: #1e1a15;
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius);
  padding: 32px 28px;
}
.tier h3 {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 22px;
  margin: 0 0 14px;
  color: #fff;
}
.tier .price {
  font-family: var(--font-serif);
  margin: 0 0 20px;
  display: flex; align-items: baseline; gap: 6px;
}
.tier .price span { font-size: 42px; font-weight: 600; color: #fff; letter-spacing: -0.02em; }
.tier .price small { color: rgba(240,235,224,0.6); font-size: 15px; }
.tier ul { list-style: none; padding: 0; margin: 0; }
.tier li {
  padding: 10px 0 10px 24px;
  color: rgba(240,235,224,0.85);
  font-size: 15px;
  position: relative;
  border-top: 1px solid rgba(255,255,255,0.06);
}
.tier li:first-child { border-top: none; }
.tier li::before {
  content: "→"; position: absolute; left: 0; top: 9px;
  color: var(--accent); font-weight: 700;
}
.tier li strong { color: #fff; }
.tier.featured {
  background: linear-gradient(180deg, #2a1e15 0%, #1e1a15 100%);
  border-color: var(--accent);
  transform: translateY(-8px);
  box-shadow: 0 30px 60px -30px rgba(184,70,31,0.55);
}
.tier .badge {
  position: absolute;
  top: -12px; left: 24px;
  background: var(--accent);
  color: #fff;
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  font-weight: 700;
  padding: 5px 12px;
  border-radius: 999px;
}
@media (max-width: 900px) {
  .pricing { grid-template-columns: 1fr; }
  .tier.featured { transform: none; }
}

.scarcity {
  background: rgba(255,255,255,0.04);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: var(--radius);
  padding: 34px;
  text-align: center;
  max-width: 780px;
  margin: 0 auto;
}
.scarcity h3 {
  font-family: var(--font-serif);
  font-weight: 600;
  font-size: 30px;
  color: #fff;
  margin: 0 0 14px;
  letter-spacing: -0.01em;
}
.scarcity h3 s { color: rgba(255,255,255,0.35); }
.scarcity p { color: rgba(240,235,224,0.8); margin: 0 auto 10px; max-width: 60ch; }
.scarcity .small { font-size: 14px; color: rgba(240,235,224,0.55); font-style: italic; }
.scarcity strong { color: #fff; }

/* ---- Testimonials ---- */
.testimonials { background: var(--bg-alt); }
.quote-grid {
  columns: 2;
  column-gap: 24px;
}
.quote-grid blockquote {
  break-inside: avoid;
  background: #fff;
  margin: 0 0 24px;
  padding: 28px 28px 24px;
  border-radius: var(--radius);
  border: 1px solid var(--line);
  box-shadow: var(--shadow-sm);
  display: inline-block; width: 100%;
}
.quote-grid p {
  font-family: var(--font-serif);
  font-size: 17px;
  line-height: 1.55;
  color: var(--ink);
  margin: 0 0 18px;
}
.quote-grid footer { border-top: 1px solid var(--line); padding-top: 14px; display: flex; flex-direction: column; gap: 2px; }
.quote-grid footer strong { color: var(--ink); font-size: 15px; }
.quote-grid footer span { color: var(--muted); font-size: 13px; }
@media (max-width: 800px) { .quote-grid { columns: 1; } }

/* ---- Contact ---- */
.contact {
  background: var(--bg);
  text-align: center;
  padding: 100px 0;
}
.contact .tag { background: rgba(184,70,31,0.08); color: var(--accent); }
.contact h2 { max-width: 20ch; margin: 12px auto 14px; }
.contact p { color: var(--ink-2); max-width: 52ch; margin-left: auto; margin-right: auto; }

.contact-cards {
  display: grid;
  grid-template-columns: 1fr;
  gap: 16px;
  max-width: 420px;
  margin: 40px auto 0;
}

/*.contact-cards {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 16px;
  max-width: 640px;
  margin: 40px auto 0;
}
*/

.contact-card {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px 20px;
  display: flex; flex-direction: column; gap: 6px;
  transition: transform .15s ease, border-color .2s ease, box-shadow .2s ease;
  color: var(--ink);
}
.contact-card:hover { border-color: var(--accent); transform: translateY(-2px); box-shadow: var(--shadow-md); color: var(--ink); }
.contact-card .label { font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--muted); font-weight: 600; }
.contact-card .value { font-family: var(--font-serif); font-size: 22px; font-weight: 600; color: var(--ink); }
@media (max-width: 560px) { .contact-cards { grid-template-columns: 1fr; } }

/* ---- Footer ---- */
.site-footer {
  background: #14110e;
  color: rgba(240,235,224,0.7);
  padding: 60px 0 40px;
}
.footer-inner {
  display: grid;
  grid-template-columns: 1.5fr 1fr;
  gap: 30px;
  align-items: start;
}
.brand-footer { font-family: var(--font-serif); font-size: 22px; font-weight: 600; color: #fff; margin: 0 0 6px; }
.site-footer .muted { color: rgba(240,235,224,0.55); font-size: 14px; }
.site-footer a { color: rgba(240,235,224,0.85); }
.site-footer a:hover { color: var(--accent); }
.copyright { grid-column: 1 / -1; border-top: 1px solid rgba(255,255,255,0.08); padding-top: 20px; margin-top: 20px; font-size: 13px; }
@media (max-width: 640px) { .footer-inner { grid-template-columns: 1fr; } }

/* ---- Motion ---- */
@media (prefers-reduced-motion: no-preference) {
  .btn, .tech-grid > div, .contact-card { will-change: transform; }
}

/* ---- Marketing Technology Review ---- */
.review-offer {
  max-width: 920px;
  margin: 0 auto 84px;
  padding: 48px;
  background: var(--bg);
  color: var(--ink);
  border: 1px solid rgba(255,255,255,0.12);
  border-radius: calc(var(--radius) + 4px);
  box-shadow: 0 30px 70px -35px rgba(0,0,0,0.75);
  scroll-margin-top: 92px;
}
.review-header { text-align: center; max-width: 720px; margin: 0 auto 36px; }
.review-offer h2 { color: var(--ink); margin-bottom: 10px; }
.review-offer h3 {
  font-family: var(--font-serif);
  color: var(--ink);
  font-size: 22px;
  line-height: 1.3;
  margin: 0 0 16px;
}
.review-price { margin: 0 0 18px; }
.review-price span {
  font-family: var(--font-serif);
  font-size: 48px;
  font-weight: 700;
  line-height: 1;
  color: var(--accent);
}
.review-lede { font-size: 18px; color: var(--ink-2); }
/* .review-header > p:last-child { color: var(--muted); } */
.review-content {
  display: grid;
  grid-template-columns: 1.45fr 0.85fr;
  gap: 36px;
  align-items: start;
}
.review-list,
.review-ideal ul {
  list-style: none;
  padding: 0;
  margin: 0;
}
.review-list li,
.review-ideal li {
  position: relative;
  padding: 0 0 14px 28px;
  color: var(--ink-2);
}
.review-list li::before,
.review-ideal li::before {
  content: "✓";
  position: absolute;
  left: 0;
  top: 0;
  color: var(--accent);
  font-weight: 700;
}
.review-ideal {
  background: var(--bg-alt);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 26px;
}
.review-credit {
  margin-top: 28px;
  padding: 24px 28px;
  background: rgba(184,70,31,0.08);
  border-left: 4px solid var(--accent);
  border-radius: 8px;
}
.review-credit h3 { margin-bottom: 8px; }
.review-credit p { margin: 0; color: var(--ink-2); }
.review-button { display: flex; width: max-content; margin: 30px auto 0; }
.ongoing-offer-head { margin-top: 0; }
.pricing.two-column {
  grid-template-columns: repeat(2, minmax(0, 1fr));
  max-width: 780px;
  margin-left: auto;
  margin-right: auto;
}
@media (max-width: 760px) {
  .review-offer { padding: 34px 24px; }
  .review-content { grid-template-columns: 1fr; gap: 24px; }
  .pricing.two-column { grid-template-columns: 1fr; }
}